PureRoots Baby

Privacy Policy

Last updated: May 2026

PureRoots Baby ("we", "our", "us") is committed to protecting your privacy and the privacy of your family. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website or purchase from our store. We operate in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We collect personal information that is necessary to provide our products and services to you. This includes:

•       Identity information: full name, email address, phone number

•       Delivery and billing information: postal address, shipping address

•       Payment information: processed securely through our payment gateway — we do not store card details on our servers

•       Order history: products purchased, order dates, transaction values

•       Communication records: emails, messages, and enquiries sent to our customer service team

•       Technical data: IP address, browser type, device information, and website usage data collected via cookies and analytics tools

•       Marketing preferences: whether you have opted in or out of marketing communications

2. How We Collect Your Information

•       Directly from you when you create an account, place an order, subscribe to our newsletter, or contact us

•       Automatically when you browse our website via cookies, analytics tools (e.g. Google Analytics), and similar technologies

•       From third-party payment processors (Shopify Payments, PayPal, AfterPay) as part of the transaction process

3. How We Use Your Information

We use your personal information only for the purposes for which it was collected:

•       To process and fulfil your orders, including packing, dispatch, and delivery confirmation

•       To communicate with you regarding your order status, shipping updates, and returns

•       To respond to your enquiries and provide customer support

•       To send you marketing and promotional emails — only if you have opted in; you may unsubscribe at any time

•       To improve our website, product selection, and overall customer experience

•       To detect and prevent fraud or misuse of our services

•       To comply with our legal obligations under Australian law

We will never sell, rent, trade, or share your personal information with third parties for their own marketing or commercial purposes.

4. Sharing Your Information

We may share your information with trusted third-party service providers strictly for the purpose of operating our store:

•       Shopify: our ecommerce platform, which hosts and processes order data

•       Australia Post and courier partners: for the purpose of delivering your order

•       Payment gateways (PayPal, AfterPay, Shopify Payments): to process transactions securely

•       Email marketing platforms (e.g. Klaviyo): only if you have opted in to marketing communications

•       Google Analytics: anonymised website usage data for performance and improvement purposes

All third-party service providers are contractually required to protect your data and may only use it for the specific service they provide to us.

5. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyse website traffic. You can choose to disable cookies through your browser settings; however, some features of our website may not function correctly without them. By continuing to use our website, you consent to our use of cookies in accordance with this policy.

6. Data Security

We take the security of your personal information seriously. All data is stored securely using industry-standard SSL (Secure Socket Layer) encryption. Our website and payment processes are PCI-DSS-compliant. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by Australian law.

7. Your Rights

Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the following rights:

•       Right of access: you may request a copy of the personal information we hold about you

•       Right of correction: you may request correction of any inaccurate or incomplete personal information

•       Right of deletion: you may request deletion of your personal information, subject to any legal obligations we have to retain it

•       Right to opt out: you may unsubscribe from marketing communications at any time by clicking 'Unsubscribe' in any email or contacting us directly

•       Right to complain: if you believe we have handled your personal information incorrectly, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

To exercise any of these rights, please contact us at purerootsbaby@outlook.com. We will respond to all privacy requests within 30 days.

8. Children's Privacy

Our products are designed for babies and children; however, our website and services are directed at parents, guardians, and adult purchasers only. We do not knowingly collect personal information directly from children under the age of 13. If you believe we have inadvertently collected information from a child, please contact us immediately at purerootsbaby@outlook.com and we will take prompt action to delete it.

9. Links to Third-Party Websites

Our website may contain links to the official websites of our brand partners (GAIA, Weleda, Aromababy, MooGoo, QV Baby) and other third-party websites. We are not responsible for the privacy practices of any third-party websites. We encourage you to review the privacy policies of any website you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with a revised 'last updated' date. Continued use of our website following the posting of changes constitutes your acceptance of the updated policy.

11. Contact Us — Privacy Enquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Email: purerootsbaby@outlook.com

We take all privacy enquiries seriously and will respond within 2 business days.

© 2026 PureRoots Baby. This Privacy Policy is governed by the laws of Australia.